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Independent field guide · South Africa

South Africa’s marketing agencies, ranked on evidence

We score 1 993 agencies across 6 cities on 34 507 public Google reviews, then publish a ranking for every service and city with enough evidence. Nobody pays for a position.

Data updated

§ 01 · Find a ranking

Pick a service and a city

Each cell links to a ranking. A dash means fewer than 5 agencies have enough reviews to rank yet.

§ 02 · Most-contested

§ 03 · Cities

Agencies by city

§ 04 · Services

Agencies by service

§ 05 · Method

How we rank

The same three steps for every agency, every month.
  1. 01

    Survey

    We collect every agency with a website and a public Google Business Profile in each city, and tag the services its listing evidences.

  2. 02

    Score

    Each Google rating is weighted by its review count with a Bayesian average (a prior of 15 reviews), so volume counts as well as stars.

  3. 03

    Rank

    Agencies with at least 3 reviews are ranked by that score. A ranking is published once 5 or more qualify.

Read the full methodology